t+afa — Identity

t+afa work to help support children, young people and adults who have experienced early trauma or have attachment issues, providing training and consultancy with a focus on Schools. They use a system of natural elements — earth, wind, fire and water — as a basis for understanding different personalities. We built an identity on these elements — combining colour, geometric shapes and accessible typography.

— t+afa Elements icon (clockwise from top left: Fire, Wind, Water & Earth) & Wordmark

We designed a responsive website that utilises the colour palette to delineate sections and content.

http://taafa.org.uk

— Business Cards are customised for staff members with colour-coding based on their personalities within the four-elements grid.