We've been working with Reach — a digital agency in Hamilton, Ontario — since their inception in 2014. Our identity for them intends to de-mystify their work by presenting their proposition with a functional, straightforward and sometimes playful visual language.
Whilst the work that Reach do is super modern internet tech, their culture is based around good old fashioned hard work on the behalf of their clients. So for their logo we chose a modern stencil cut of the classic DIN typeface to create a simple logotype that reflects their working approach.
Search Engine Optimisation, Analytics, Remarketing — these are some of the technical and somewhat mysterious-sounding services that Reach specialise in. Instead of emphasising these technicalities, we chose to emphasise the benefits of their services in a direct manner: a simple line-chart projecting growth.
The chart can be adapted to include more or less information, depending on the application. It also forms the basis of the visual style for all other iconography and treatments throughout the identity.