Rocketfuelled! is the design studio of Reuben Whitehouse & Jessica Herbert, based in Berlin.

We work on branding, identity and digital projects for established organisations, startups & artists. Our work involves hand-made typefaces, illustration, prototyping with code, image making, lettering, print making and anything else we can get our hands on.

Recent Projects

A-R-T-E-F-A-C-T-S A Tumblr featuring work-in-progress snippets and other abstractions of the design process

Various Logos A selection of various commissioned logos from the past few years.

Reach Digital – Identity We put together an identity that conveys the hard-working approach of Reach Digital – a digital agency startup in Hamilton, ON. We also designed and programmed a responsive website and blog for their launch.

End Demand – Booklet design Design for a booklet that will go into the hands of the UK's politicians, informing them of the benefits of the Sex Buyer Law that has been introduced in other European countries to great effect.

BitsBloom – Identity & Website Concepts We developed a series of identity and website design concepts for bitsbloom – an online editorial that documents prominent women in the tech industry.

Amber Elise – Identity & Online store We worked with our friend and collaborator Amber Elise on an identity and online store for her new greeting cards company.

Indivisible – Identity & Website We provided a small kit-of-parts identity and a set of responsive website design templates for Indivisible – a new startup based out of Boston, USA, that provides highly accessible business loans to new small businesses. Based on the idea that small businesses are rebuilding america, the identity is practical and simple in it’s visual approach.

t+afa – Identity & Website We built an identity and website out of the elements of wind, fire, earth and water for t+afa.

Hof Kelsten – Identity Hof Kelsten is Jeffrey Finklestein’s new bakery and eatery on Boulevard St Laurent in Montréal. We designed the Identity, Signage, Packaging and Stationery including a custom typeface. We also programmed a simple responsive website for them.